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Low Margins, High Potential: Rethinking AI App Economics
Founders building AI applications are often told their gross margins should look like SaaS. But is that realistic? Or even healthy? The...
Waseem Abou-Ezze
Jul 245 min read


When Good Metrics Mislead: Why Most Subscription KPIs Are Noise
Founders love metrics but too often, even strong numbers lead to weak decisions. Almost all founders we've worked with are deeply...
Waseem Abou-Ezze
May 255 min read


What “Finance” Role Should You Hire For Your Company?
Imagine you’re building a complex structure. The architect is responsible for creating the blueprint, much like FP&A teams create a...
Waseem Abou-Ezze
Dec 2, 20246 min read
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